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한국관광공사에서 시행하는 2025 관광데이터 활용 공모전안내입니다.
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  • Gyeongsangbuk-do Culture & Tourism Organization QUICK

    • About the Organization

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    Overseas Marketing

    Overseas Marketing Key Project Strategies

    To attract international tourists to Gyeongsangbuk-do, we promote the tourism resources of 22 cities and counties in the region, analyze trends in the global tourism market, and implement proactive marketing strategies aligned with Gyeongsangbuk-do's comprehensive tourism plan for 2030.

    Key Projects

    Key Projects
    Business Areas
    		 Details
    Targeted Marketing by Country
    • Participation in international tourism fairs both online and offline
    • Implementation of B2C online digital marketing
    • Hosting local events overseas
    Marketing Utilizing Hallyu Content
    • Promotional marketing linked to Hallyu content, such as dramas and movies
    • Attracting the filming of variety shows and other broadcast programs in Gyeongsangbuk-do
    • Marketing initiatives utilizing unique Korean and Gyeongbuk cultural assets, such as Hangeul
    Building Overseas Networks
    • Collaborative marketing with related institutions domestically and internationally
    Development of Gyeongbuk Tourism Products
    • Creation of distinctive new tourism courses
      Promotion and commercialization of tourism resources through familiarization tours
    슬라이드 제스처 슬라이드 제스처

    Expected Outcomes

    Enhancing the awareness of Gyeongbuk tourism through customized promotional activities tailored to each country

    Increasing the number of visitors to Gyeongbuk through the discovery of new tourism themes and integrated online and offline promotions

    Leading tourism trends by leveraging new Hallyu and other popular international content for Gyeongbuk tourism marketing

    Expanding Gyeongbuk's tourism base and strengthening synergy through enhanced collaboration with related organizations

    Responsible Departments

    Gyeongsangbuk-do Culture and Tourism Organization Overseas Marketing Team, Greater China Region Marketing Team

    Overseas Marketing Projects

    FAM tour (1)
    FAM tour (2)
    Operating a promotional center (1)
    Operating a promotional center (2)
    Operating a promotional center (3)
    Operating a promotional center (4)